Rainmaking
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Focus
Many miss golden opportunities because they remain distracted even when it’s a pivotal moment. — Sakfucius
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Investment Case
Rainmakers ask lots of investment questions which help them find a path to finance professionals and the true decision makers. — Sakfucius
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Next Episode
Rainmakers are adept at setting up the next episode, where the customer actually yearns for the next. — Sakfucius
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Recipe
Rainmakers follow a well-honed recipe for success, which is only 1/10th product knowledge. Hire great chefs, not ingredient specialists. — Sakfucius
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Bus Step
Rainmakers convince a customer that they would step in front of a bus for them, and then deliver. — Sakfucius
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Absolute Certainty
One key difference between an average salesman and a rainmaker is projecting absolute confidence and certainty that the product or service on offer will delight the customer. — Sakfucius
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Sales is Personal
A rainmaker never leaves a prospect’s office without understanding that person’s personal agenda, the real reason he or she wants change. — Sakfucius
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Quid Pro
Every time there’s a give, there must be an ask. A give without an ask has little value when rainmaking. — Sakfucius
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The Big Dog
Are you really interacting with the decision maker? Rainmakers don’t count on influencers selling the deal for them. — Sakfucius
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Empathy Sells
Do you know enough to put yourself inside the customer’s mind. If the roles were reversed, why would I buy the proposal? Empathy is a rainmaker’s secret sauce. — Sakfucius
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Focus Time
Rainmakers focus efforts on the opportunities with the greatest value and best odds of success. It sounds simple but most salespeople split their time far too much. — Sakfucius
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Value the Problem
Most customers buy to solve a problem with a financial benefit. If you want to make it rain, make sure they agree with the problem, the urgency, and the projected financial gain. — Sakfucius